Management control of the marketing function.
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Management control of the marketing function.

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Published in Bradford .
Written in English

Book details:

Edition Notes

M.Sc. dissertation. Typescript.

The Physical Object
Pagination1 vol
ID Numbers
Open LibraryOL13731169M

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  Marketing Management E-Book Marketing TaskTen rules of radical marketing The CEO must own the marketing function. Make sure the marketing department starts small and flat and stays small and flat. We make air We provide climate conditioners and control in the home furnaces   Management of marketing activities is Marketing Management. Management Guru Philip Kotler defines marketing as “Marketing Management is the analysis, planning, implementation anc control of programmes designed to bring about the desired exchanges with target audiences for the purpose of personal and mutual gain. Marketing controls are used to implement marketing strategies and check whether the objectives of the marketing function are achieved or not. Marketing controls are of four types - strategic control, annual plan control, profitability control, and efficiency and effectiveness controls. Marketing management facilitates the activities and functions which are involved in the distribution of goods and services. According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving.

Management control in modern He defined management control as a function that links strategic planning with. Serbia, 16 October , Book of Proceedings, pp Control is a function of management which helps to check errors in order to take corrective actions. This is done to minimize deviation from standards and ensure that the stated goals of the organization are achieved in a desired manner. According to modern concepts, control is a foreseeing action; earlier concepts of control were only used. ADVERTISEMENTS: Read this article to learn about the meaning, definition, importance and limitations of Controlling! Controlling is an important function of management which all the managers are required to perform. In order to contribute towards achievement of organisational objectives, a manager is required to exercise effective control over the activities of his subordinates. ADVERTISEMENTS. Marketing control is a crucial function of marketing management. Using suitable controls, any deviation in marketing programmes and plans could be detected and corrected to direct it towards the marketing objectives and goals. Marketing control provides the means of testing whether desired goals and results are actually being achieved or not.

A management function aimed at achieving defined goals within an established timetable, and usually understood to have three components: (1) setting standards, (2) measuring actual performance, and (3) taking corrective action.. A typical process for management control includes the following steps: (1) actual performance is compared with planned performance, (2) the difference between the two. This chapter explains the nature of marketing management. Marketing is the management of the exchanges between an organization and its stakeholders — customers, employees, community groups, and others. This book focuses on customers. The skill in managing the marketing function is to take a broader view than simply designing products and services for sale to target consumers. Features of Controlling Function. Following are the characteristics of controlling function of management-Controlling is an end function-A function which comes once the performances are made in confirmities with plans. Controlling is a pervasive function-which means it is performed by managers at all levels and in all type of concerns. Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world/5.